Is my 3D-printed silver jewelry business ready for market if I have a stock of five rings with prices set, promotional photography, and a…


Answer by Graham Campbell:

I would say so. Why make 200 and then people don’t like them? Waste of time and capital. You have a perfect lean business and can make to order (though I would make 5-10 at a time for economy of setup time).

  • Key thing is marketing them. The website etc. means little if nobody knows about your product, so focus massive energy in marketing and 10-20% on the rest of the business.
  • Make a brand name.
  • Chances of Google finding you in year one is almost nil.
  • Get written about and ask the writers to link to your site.
  • Ask people to link to your site on social media.
  • Make YouTube videos that link to your site.
  • Happy to help – Just contact me.
  • All the best

This is based on :

  • You *want* to be in business now (from your question). Your lack of a business plan and impulsiveness says to me that you need to take action now, whether or not you are ready (in the traditional sense)
  • A proper plan including packaging will take months more and cost a lot. It is great *if* you have a PROVEN design. Then, sure, invest in brochures and packaging. Your designs are not proven sellers, so get market feedback before wasting time and money on the fancy bits.
  • Look at Japanese packaging and see if you can replicate it (That way you can wrap manually).
  • Until sales prove your idea is saleable or until you win an award, keep it lean and simple. This also gets you into profit sooner and allows you to invest in growth as you go.
  • Presentation and marketing are vital.
  • Pause on the work and focus on getting the image, website and branding consistent with your vision. When it looks good (Do some market testing and listen to their criticisms! – NOT friends and Parents, but strangers).
  • Stand on the street for a day with an iPad and ask people for their first impressions, what they like/hate. Show them the product – ask more. A day spent talking to 100 real people (in your target market) will teach you volumes and cost you nothing.
  • Think it through and THEN go and do it!

Is my 3D-printed silver jewelry business ready for market if I have a stock of five rings with prices set, promotional photography, and a…