“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products… to start envisaging, together with governments, a phase-out period for cigarettes,” CEO Andre Calantzopoulos said in an interview with the BBC.

So – Having made a killing (pardon the pun) from cigarettes over the years, they are now investing in:

a) Environmentally friendly causes

b) Climate change preventative industries

c) More of the same killing techniques.